TrueCost guides
The fee math, in plain language
Each guide takes one place Etsy sellers lose money without noticing, and does the math in the open — real numbers, checked against Etsy's published rates.
The Ad Fee Etsy Charges Without Asking
How the fee triggers, who pays 15% and who pays 12%, who can opt out — and the $100-per-order cap that limits what Etsy can take from one order.
Rates checked Oct 29, 2026
Sold $229.50, Banked $203.20
Your deposit was never meant to equal your sales. Five ordinary reasons for the gap — fees, timing, refunds, quiet charges — and one shop's month reconciled to the cent.
Rates checked Oct 29, 2026
A 20% Sale Is Not a 20% Pay Cut — It's Worse
A discount comes out of your profit, not your price: 20% off took 57% of our sample candle's profit. The fee-by-fee math, plus the stand-still number that judges any sale.
Rates checked Oct 29, 2026
Reading about fees is step one — run yours on a real product.
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